Privacy Policy

1. General

This privacy policy informs you about the nature, scope and purpose of the processing of personal data within the framework of our online offer and the associated website.

2. Responsible in terms of the General Data Protection Regulation (DSGVO)

The responsible person in terms of data protection laws, in particular the EU General Data Protection Regulation (DSGVO), is:

Kristina Eberlein
Karl-Marx-Allee 85
10243 Berlin

3. Collection of general information when visiting the website

3.1. type of data processing

If you only access our website, ie, if you do not register or otherwise submit information, our system automatically collects data and information in so-called log files.

The following data is collected here:

  • Type of web browser
  • Used operating system
  • Domain name of the Internet service provider used
  • IP address
  • Use data (eg, web pages visited, interest in content, access times)

3. 2. purpose of processing

The processing of the above data is for the following purposes:

  • ensuring a smooth connection setup of the website,
  • ensuring a smooth use of our website,
  • evaluation of system security and stability and
  • to optimize our website.

We do not use your data to draw conclusions about your person. Information of this kind will be statistically evaluated by us anonymously, if necessary, to optimize our website and the technology behind it.

3.3. legal basis of data processing

Legal basis for the temporary storage of data in log files is in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website.

3.4. Duration of storage

The data will be deleted as soon as they are no longer required for the purpose of collection. This is generally the case for the data used to provide the website when the respective session has ended.

In the case of storage of data in log files, this is the case after 14 days at the latest. A storage beyond this does not take place. In this case, the IP addresses of the users are anonymized, so that an assignment of the calling client is no longer possible.

3.5. Objection options

The provision of the aforementioned personal data is neither legally nor contractually required. The functionality of the website cannot be guaranteed without the collection of the aforementioned personal data. Accordingly, an objection to the data processing is excluded.

4. Data processing during registration on the website and ordering of goods

4.1. Type and purpose of data processing

For registration on our website, we require some personal data, which are transmitted to us via an input mask.

At the time of registration, the following data are collected:

  • First and last name
  • Contact data

Mandatory data are usually their first and last name, their e-mail address and the choice of a password. These details will later form your login details when visiting the website.

When you make a purchase on our website, we also collect the following data:

  • Order number
  • Payment method details and payment data
  • Delivery and billing address

4. 2. legal basis of data processing

The processing of the data entered during registration is based on the user's consent (Art. 6 para. 1 lit. a DSGVO). Otherwise, the user's personal data is processed on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) processed.

4.3. Transfer of personal data when placing orders

A transfer of your data takes place, for example, to the shipping companies and dropshipping partners you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly observe the legal requirements. The scope of data transfer is limited to a minimum.

4.4. Duration of storage

Data will be processed in this context only as long as a corresponding consent of the user is available.

4.5. objection options

The provision of your personal data is voluntary, based solely on the consent of the users. The processing of data can be objected to at any time.

5. Cookies

5.1. General

Like many other websites, we also use so-called "cookies". Cookies are small text files that are stored on your terminal device (laptop, tablet, smartphone or similar) when you visit our website. Cookies are used to make the visit to our website attractive and to enable the use of certain functions. A distinction must be made between "permanent" or "persistent" cookies, which remain stored even after the browser is closed, and so-called temporary cookies, or "session cookies" or "transient cookies", i.e. those that are deleted after a user leaves an online offer and closes his browser.

You can delete individual cookies or the entire cookie stock. In addition, you will receive information and instructions on how to delete these cookies or block their storage in advance. Depending on your browser provider, you can find the necessary information at the following links:

Mozilla Firefox:
Internet Explorer:
Google Chrome:

    5.2. Technically Necessary Cookies

    We use cookies to make our website more user-friendly. Some elements of our website require that the calling browser can be identified even after a page change.

    The purpose of using technically necessary cookies is to simplify the use of websites for users, for example the ordering process. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

    For the following applications, for example, we need cookies:

    • Articles in the shopping cart
    • Taking language settings
    • Log-in data

    5. 3. technically unnecessary cookies

    In addition to the technically necessary cookies, we use cookies that allow us to better tailor our offer to the interests of our visitors or to generally improve based on statistical analysis.

    Furthermore, we use cookies to better tailor the offer on our website to the interests of our visitors or to generally improve it on the basis of statistical evaluations.

    For information on which providers use cookies, please refer to the information below on the display, tracking, remarketing and web analysis technologies used.

    5.4. Legal basis for the use of cookies

    To the extent that we process personal data through individual cookies used by us, the data processing may be based, on the one hand, on the consent declared by the user pursuant to Art. 6 (1) lit. a DSGVO. In the absence of such consent, personal cookies may be processed pursuant to Art. 6 (1) lit. f. DSGVO on the basis of our legitimate interest, i.e., for example, to provide the best possible functionality of the website may be necessary or, if the data processing through the use of Cookires is necessary for the provision of our contract-related services, on the basis of Art. 6 para. 1 lit. b. DSGVO.

    5.5. objection options

    Should the user not agree to the storage of the aforementioned cookies, there is the possibility to object to the use of cookies in our system settings (cookie consent tool) or to disable them. Already stored cookies can be deleted in the system settings of the browser. The deactivation of cookies may lead to restrictions in the functionality of the website.


    5.6. profiling

    To what extent we analyze the behavior of website visitors with pseudonymized user profiles, please refer to the information below on the display, tracking, remarketing and web analysis technologies used.

    5.7. Use of Google Analytics

    If you have given your consent, this website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA (hereinafter: "Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, due to the activation of IP anonymization on these websites, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

    For more information on terms of use and privacy, please visit and

    On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

    The data sent by us and linked to cookies, user IDs (e.g. user ID) or advertising IDs will be automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted once a month.

    5.7.1. Revoking consent to use Google Analytics

    You can prevent tracking by Google Analytics on our website by clicking this link. This will install an opt-out cookie on your device. This will prevent the collection by Google Analytics for this website and for this browser in the future, as long as the cookie remains installed in your browser.

    You can also prevent the storage of cookies by selecting the appropriate settings on your browser software; however, we point out that in this case you may not be able to use all features of this website.

    You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: Browser Add On to disable Google Analytics.

    5.8. Use of Google AdWords

    Our website uses Google conversion tracking. The operating company of the Google AdWords services is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. If you have reached our website via an ad placed by Google, Google AdWords will set a cookie on your computer. The conversion tracking cookie is set when a user clicks on an ad placed by Google.

    If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can therefore not be tracked across AdWords customers' websites. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

    For more detailed information about Google's data processing, please refer to Google's privacy notice: There, you can also change your personal privacy settings in the Privacy Settings.

    5.8.1. revocation of consent for the use of Google AdWords

    The provider does not currently offer any option for a simple opt-out or blocking of data transmission. If you wish to prevent tracking of your activities on our website, please revoke your consent for the relevant cookie category or all technically unnecessary cookies and data transfers in the Cookie Consent Tool. In this case, however, you may not be able to use our website or only to a limited extent.

    5.9. Use of Google Remarketing

    This website uses the remarketing function of Google Inc. The operating company of the Google Remarketing services is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter "Google").

    The function is used to present website visitors with interest-based advertisements within the Google advertising network. A so-called "cookie" is stored in the browser of the website visitor, which makes it possible to recognize the visitor when he calls up websites that belong to the Google advertising network. On these pages, the visitor can be presented with advertisements that relate to content that the visitor has previously accessed on websites that use Google's remarketing function.

    For more detailed information on data processing by Google, please refer to the Google privacy policy: There you can also change your personal privacy settings in the Privacy Center.

    5.9.1. Revocation of consent to use Google Remarketing

    The provider currently does not offer any option for a simple opt-out or blocking of data transmission. If you wish to prevent tracking of your activities on our website, please revoke your consent for the relevant cookie category or all technically unnecessary cookies and data transfers in the cookie consent tool. In this case, however, you may not be able to use our website or only to a limited extent.

    6. Social Media

    Use of Facebook components: We use components of the provider on our site. Facebook is a service of facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA. With each individual visit to our website that is equipped with such a component, this component causes the browser you are using to download a corresponding representation of the component from Facebook. This process informs Facebook which specific page of our website you are currently visiting. If you visit our site and are logged in to Facebook during this time, Facebook recognizes which specific page you are visiting through the information collected by the component and assigns this information to your personal account on Facebook. If, for example, you click on the "Like" button or make corresponding comments, this information is transmitted to your personal user account on Facebook and stored there. In addition, the information that you have visited our site is passed on to Facebook. This happens regardless of whether you click on the component or not. If you want to prevent this transmission and storage of data about you and your behavior on our website by Facebook, you must log out of Facebook before you visit our site. Facebook's privacy policy provides more detailed information on this, in particular on the collection and use of data by Facebook, your rights in this regard, and the settings options for protecting your privacy: In addition, external tools are available on the market with which Facebook social plugins can be blocked with add-ons for all common browsers An overview of Facebook plugins can be found at To prevent Facebook from associating your visit to our site with your Facebook account, you must log out of your Facebook account before visiting our site.

    Use of Instagram: We use the service Instagram on our website. Instagram is a service of Instagram Inc. 1601 Willow Rd, Menlo Park CA 94025, USA. Through the embedded "Insta" button on our site, Instagram receives the information that you have accessed the corresponding page of our website. If you are logged in to Instagram, Instagram can assign this visit to our site to your Instagram account and thus link the data. The data transmitted by clicking the "Insta" button is stored by Instagram. We have no influence on the data that Instagram collects through this, nor on the scope of this data collected by Instagram. For more information on the purpose and scope of data collection, its processing and use, as well as your rights in this regard and settings options for protecting your privacy, please refer to the Instagram privacy policy, which you can access here To prevent Instagram from associating the visit to our site with your Instagram account, you must log out of your Instagram account before visiting our site.

    7. Comment function

    7.1. type and purpose of data processing

    When users leave comments on our website, in addition to this information, the time of their creation and the user name previously selected by the website visitor are also stored. This serves our security, as we can be prosecuted for unlawful content on our website, even if it was created by users.

    7.2 Legal basis of data processing

    The processing of data entered as comments is based on a legitimate interest (Art. 6 para. 1 lit. f DSGVO). We can be prosecuted for providing illegal content on our website. To enable appropriate tracking, the storage of personal data is therefore in our legitimate interest.

    By providing the comment function, we also want to provide you with an uncomplicated interaction. The information you provide will be stored for the purpose of processing the request and for possible follow-up questions.

    7.3. storage period

    The personal information provided in the comments and contributions, any contact and website information as well as the content information, will be stored permanently by us until the objection of the user. We reserve the right to delete without giving reasons and without prior or subsequent information.

    In addition, you can have your comment deleted by us at any time. To do so, please write an e-mail to the data protection officer listed below or the person responsible for data protection and transmit the link to your comment as well as, for identification purposes, the e-mail address used when creating the comment.

    8. Newsletter

    8.1. type and purpose of processing

    As part of our offer, the user has the option to order a newsletter. For the delivery, we collect personal data that is transmitted to us via an input mask.

    For an effective registration, we need a valid e-mail address. In order to verify that a registration is actually made by the owner of an e-mail address, we use the "double opt-in" process. For this purpose, we log the registration for the newsletter, the sending of a confirmation email and the receipt of the response requested herewith. No further data is collected.

    8.2. legal basis of data processing

    On the basis of your expressly given consent (Art. 6 para. 1 lit. a DSGVO), we regularly send you our newsletter or comparable information by e-mail to your specified e-mail address. The storage of the data we need for an effective registration is also based on the legal obligation to document your consent, cf. Art. 6 para. 1 sentence lit. c) DSGVO, Art 7 para. 1 DSGVO.

    8.3. Storage period

    If a user does not confirm the registration for the newsletter after sending the registration email, the data will be deleted. Otherwise, the personal data will be deleted should the user object to the delivery of the newsletter.

    8.4. Objection options

    An objection is possible at any time with effect for the future. A corresponding link to unsubscribe from the newsletter can be found in every newsletter. In addition, unsubscribing is possible at any time via our website or the contact options within the scope of our privacy policy.

    8.5. Sending the newsletter via Klaviyo

    We use the Klaviyo component to send our newsletter. Klaviyo is a service of the company Klaviyo Inc, Boston, USA. Your data stored during newsletter registration (e-mail address, name if applicable, IP address, date and time of your registration) are transmitted to a server of Klaviyo Inc. in the USA and stored there. Further information on data protection at Klaviyo can be found at: You can cancel or revoke your subscription to this newsletter and thus your consent to the storage of your data at any time for the future. Details of this can be found in the confirmation email as well as in each individual newsletter.

    We use the services of Klaviyo, Inc ("Klaviyo") to analyze user behavior in our online store for our own advertising and market research purposes. Klaviyo also uses cookies and may link your behavior in our webshop with your personal data, provided that you have subscribed to our newsletter, created a customer account or gone through an order process in our webshop. The privacy policy of Klaviyo can be found at https://www. klaviyo. com/privacy.

    If you wish to object to data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

    To protect your data in the United States, we have entered into a data processing agreement ("Data Protection Addendum") with Klaviyo based on the European Commission's standard contractual clauses to enable the transfer of your personal data to Klaviyo. If you are interested, this data processing agreement can be viewed at the following internet address:

    9. Contacting

    When contacting us (e.g. via contact form, e-mail, telephone or via social media), the user's data will be used for processing the contact request and its handling according to Art. 6 para. 1 lit. b. (in the context of contractual/pre-contractual relations), Art. 6 para. 1 lit. f. (other requests) DSGVO processed. User details may be stored in a customer relationship management system ("CRM system") or comparable request organization.

    We delete the requests if they are no longer necessary. We review the necessity every two years; Furthermore, the legal archiving obligations apply.

    9.1. type and purpose of data processing

    The data you enter is stored for the purpose of individual communication with you. For this purpose, it is necessary to provide a valid e-mail address and your name. This serves the assignment of the request and the subsequent response to the same. The specification of further data is optional.

    9.2. legal basis of data processing

    The processing of the data entered in the contact form is based on a legitimate interest (Art. 6 para. 1 lit. f DSGVO).

    By providing the contact form, we want to make it easy for you to contact us. The information you provide will be stored for the purpose of processing the request and for possible follow-up questions.

    If you contact us to request a quote, the data entered in the contact form is processed to carry out pre-contractual measures (Art. 6 para. 1 lit. b DSGVO).

    9.3. Storage period

    Data will be deleted no later than 6 months after processing the request.

    If a contractual relationship arises, we are subject to the statutory retention periods under the German Commercial Code (HGB) and delete your data after expiry of these periods.

    10. Data subject rights

    Under the specified contact details of our data protection officer, you can exercise the following rights at any time:

    • Information about your data stored by us and its processing (Art. 15 DSGVO),
    • Correction of incorrect personal data (Art. 16 DSGVO),
    • Deletion of your data stored by us (Art. 17 DSGVO),
    • Restriction of data processing, if we are not yet allowed to delete your data due to legal obligations (Art. 18 DSGVO),
    • Objection to the processing of your data by us (Art. 21 DSGVO) and
    • data portability, provided that you have consented to the data processing or have concluded a contract with us (Art. 20 DSGVO).

    If you have given us consent, you can revoke it at any time with effect for the future.

    You may at any time lodge a complaint with a supervisory authority, e.g. the competent supervisory authority in the federal state of your residence or the authority responsible for us as the controller.

    A list of supervisory authorities (for the non-public sector) with address can be found here.

    11. SSL Encryption

    To protect the security of your data during transmission, we use state-of-the-art encryption procedures (e.g. SSL) via HTTPS. You can see the use of the encryption method in the address window of your browser.

    12. Information about the right to object according to Art. 21 DSGVO

    12.1. Individual right to object

    You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data relating to you which is carried out on the basis of Art. 6 para. 1 lit. f DSGVO (data processing based on a balance of interests); this also applies to profiling based on this provision within the meaning of Art. 4 No. 4 DSGVO.

    If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of asserting, exercising or defending legal claims.

    12.2. recipients of the objection

    Owner: Kristina Eberlein
    Karl Marx-Allee 85
    10243 Berlin


    13. Changes to our privacy policy

    We reserve the right to adapt this privacy policy so that it always complies with the current legal requirements or to implement changes to our services in the privacy policy, for example when introducing new services. For your renewed visit, the new privacy policy will then apply.

    Status: January 2021