2. Responsible in terms of the General Data Protection Regulation (DSGVO)
The responsible person in terms of data protection laws, in particular the EU General Data Protection Regulation (DSGVO), is:
3. Collection of general information when visiting the website
3.1. type of data processing
If you only access our website, ie, if you do not register or otherwise submit information, our system automatically collects data and information in so-called log files.
The following data is collected here:
- Type of web browser
- Used operating system
- Domain name of the Internet service provider used
- IP address
- Use data (eg, web pages visited, interest in content, access times)
3. 2. purpose of processing
The processing of the above data is for the following purposes:
- ensuring a smooth connection setup of the website,
- ensuring a smooth use of our website,
- evaluation of system security and stability and
- to optimize our website.
We do not use your data to draw conclusions about your person. Information of this kind will be statistically evaluated by us anonymously, if necessary, to optimize our website and the technology behind it.
3.3. legal basis of data processing
Legal basis for the temporary storage of data in log files is in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website.
3.4. Duration of storage
The data will be deleted as soon as they are no longer required for the purpose of collection. This is generally the case for the data used to provide the website when the respective session has ended.
In the case of storage of data in log files, this is the case after 14 days at the latest. A storage beyond this does not take place. In this case, the IP addresses of the users are anonymized, so that an assignment of the calling client is no longer possible.
3.5. Objection options
The provision of the aforementioned personal data is neither legally nor contractually required. The functionality of the website cannot be guaranteed without the collection of the aforementioned personal data. Accordingly, an objection to the data processing is excluded.
4. Data processing during registration on the website and ordering of goods
4.1. Type and purpose of data processing
For registration on our website, we require some personal data, which are transmitted to us via an input mask.
At the time of registration, the following data are collected:
- First and last name
- Contact data
Mandatory data are usually their first and last name, their e-mail address and the choice of a password. These details will later form your login details when visiting the website.
When you make a purchase on our website, we also collect the following data:
- Order number
- Payment method details and payment data
- Delivery and billing address
4. 2. legal basis of data processing
The processing of the data entered during registration is based on the user's consent (Art. 6 para. 1 lit. a DSGVO). Otherwise, the user's personal data is processed on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) processed.
4.3. Transfer of personal data when placing orders
A transfer of your data takes place, for example, to the shipping companies and dropshipping partners you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly observe the legal requirements. The scope of data transfer is limited to a minimum.
4.4. Duration of storage
Data will be processed in this context only as long as a corresponding consent of the user is available.
4.5. objection options
The provision of your personal data is voluntary, based solely on the consent of the users. The processing of data can be objected to at any time.
Like many other websites, we also use so-called "cookies". Cookies are small text files that are stored on your terminal device (laptop, tablet, smartphone or similar) when you visit our website. Cookies are used to make the visit to our website attractive and to enable the use of certain functions. A distinction must be made between "permanent" or "persistent" cookies, which remain stored even after the browser is closed, and so-called temporary cookies, or "session cookies" or "transient cookies", i.e. those that are deleted after a user leaves an online offer and closes his browser.
You can delete individual cookies or the entire cookie stock. In addition, you will receive information and instructions on how to delete these cookies or block their storage in advance. Depending on your browser provider, you can find the necessary information at the following links:Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-loeschen-daten-von-websites-entfernen
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Google Chrome: https://support.google.com/accounts/answer/61416?hl=de
5.2. Technically Necessary Cookies
For the following applications, for example, we need cookies:
- Articles in the shopping cart
- Taking language settings
- Log-in data
5. 3. technically unnecessary cookies
To the extent that we process personal data through individual cookies used by us, the data processing may be based, on the one hand, on the consent declared by the user pursuant to Art. 6 (1) lit. a DSGVO. In the absence of such consent, personal cookies may be processed pursuant to Art. 6 (1) lit. f. DSGVO on the basis of our legitimate interest, i.e., for example, to provide the best possible functionality of the website may be necessary or, if the data processing through the use of Cookires is necessary for the provision of our contract-related services, on the basis of Art. 6 para. 1 lit. b. DSGVO.
5.5. objection options
To what extent we analyze the behavior of website visitors with pseudonymized user profiles, please refer to the information below on the display, tracking, remarketing and web analysis technologies used.
5.7. Use of Google Analytics
If you have given your consent, this website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA (hereinafter: "Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, due to the activation of IP anonymization on these websites, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.
On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.
The data sent by us and linked to cookies, user IDs (e.g. user ID) or advertising IDs will be automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted once a month.
5.7.1. Revoking consent to use Google Analytics
You can prevent tracking by Google Analytics on our website by clicking this link. This will install an opt-out cookie on your device. This will prevent the collection by Google Analytics for this website and for this browser in the future, as long as the cookie remains installed in your browser.
You can also prevent the storage of cookies by selecting the appropriate settings on your browser software; however, we point out that in this case you may not be able to use all features of this website.
You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: Browser Add On to disable Google Analytics.
5.8. Use of Google AdWords
Our website uses Google conversion tracking. The operating company of the Google AdWords services is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. If you have reached our website via an ad placed by Google, Google AdWords will set a cookie on your computer. The conversion tracking cookie is set when a user clicks on an ad placed by Google.
If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can therefore not be tracked across AdWords customers' websites. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.
For more detailed information about Google's data processing, please refer to Google's privacy notice: https://policies.google.com/privacy. There, you can also change your personal privacy settings in the Privacy Settings.
5.8.1. revocation of consent for the use of Google AdWords
The provider does not currently offer any option for a simple opt-out or blocking of data transmission. If you wish to prevent tracking of your activities on our website, please revoke your consent for the relevant cookie category or all technically unnecessary cookies and data transfers in the Cookie Consent Tool. In this case, however, you may not be able to use our website or only to a limited extent.
5.9. Use of Google Remarketing
This website uses the remarketing function of Google Inc. The operating company of the Google Remarketing services is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter "Google").
The function is used to present website visitors with interest-based advertisements within the Google advertising network. A so-called "cookie" is stored in the browser of the website visitor, which makes it possible to recognize the visitor when he calls up websites that belong to the Google advertising network. On these pages, the visitor can be presented with advertisements that relate to content that the visitor has previously accessed on websites that use Google's remarketing function.
5.9.1. Revocation of consent to use Google Remarketing
The provider currently does not offer any option for a simple opt-out or blocking of data transmission. If you wish to prevent tracking of your activities on our website, please revoke your consent for the relevant cookie category or all technically unnecessary cookies and data transfers in the cookie consent tool. In this case, however, you may not be able to use our website or only to a limited extent.
6. Social Media
7. Comment function
7.1. type and purpose of data processing
When users leave comments on our website, in addition to this information, the time of their creation and the user name previously selected by the website visitor are also stored. This serves our security, as we can be prosecuted for unlawful content on our website, even if it was created by users.
7.2 Legal basis of data processing
The processing of data entered as comments is based on a legitimate interest (Art. 6 para. 1 lit. f DSGVO). We can be prosecuted for providing illegal content on our website. To enable appropriate tracking, the storage of personal data is therefore in our legitimate interest.
By providing the comment function, we also want to provide you with an uncomplicated interaction. The information you provide will be stored for the purpose of processing the request and for possible follow-up questions.
7.3. storage period
The personal information provided in the comments and contributions, any contact and website information as well as the content information, will be stored permanently by us until the objection of the user. We reserve the right to delete without giving reasons and without prior or subsequent information.
In addition, you can have your comment deleted by us at any time. To do so, please write an e-mail to the data protection officer listed below or the person responsible for data protection and transmit the link to your comment as well as, for identification purposes, the e-mail address used when creating the comment.
8.1. type and purpose of processing
As part of our offer, the user has the option to order a newsletter. For the delivery, we collect personal data that is transmitted to us via an input mask.
For an effective registration, we need a valid e-mail address. In order to verify that a registration is actually made by the owner of an e-mail address, we use the "double opt-in" process. For this purpose, we log the registration for the newsletter, the sending of a confirmation email and the receipt of the response requested herewith. No further data is collected.
8.2. legal basis of data processing
On the basis of your expressly given consent (Art. 6 para. 1 lit. a DSGVO), we regularly send you our newsletter or comparable information by e-mail to your specified e-mail address. The storage of the data we need for an effective registration is also based on the legal obligation to document your consent, cf. Art. 6 para. 1 sentence lit. c) DSGVO, Art 7 para. 1 DSGVO.
8.3. Storage period
If a user does not confirm the registration for the newsletter after sending the registration email, the data will be deleted. Otherwise, the personal data will be deleted should the user object to the delivery of the newsletter.
8.4. Objection options
8.5. Sending the newsletter via Klaviyo
We use the Klaviyo component to send our newsletter. Klaviyo is a service of the company Klaviyo Inc, Boston, USA. Your data stored during newsletter registration (e-mail address, name if applicable, IP address, date and time of your registration) are transmitted to a server of Klaviyo Inc. in the USA and stored there. Further information on data protection at Klaviyo can be found at: http://klaviyo.com/privacy/. You can cancel or revoke your subscription to this newsletter and thus your consent to the storage of your data at any time for the future. Details of this can be found in the confirmation email as well as in each individual newsletter.
We use the services of Klaviyo, Inc ("Klaviyo") to analyze user behavior in our online store for our own advertising and market research purposes. Klaviyo
If you wish to object to data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
To protect your data in the United States, we have entered into a data processing agreement ("Data Protection Addendum") with Klaviyo based on the European Commission's standard contractual clauses to enable the transfer of your personal data to Klaviyo. If you are interested, this data processing agreement can be viewed at the following internet address: https://www.klaviyo.com/privacy/dpa.
When contacting us (e.g. via contact form, e-mail, telephone or via social media), the user's data will be used for processing the contact request and its handling according to Art. 6 para. 1 lit. b. (in the context of contractual/pre-contractual relations), Art. 6 para. 1 lit. f. (other requests) DSGVO processed. User details may be stored in a customer relationship management system ("CRM system") or comparable request organization.
We delete the requests if they are no longer necessary. We review the necessity every two years; Furthermore, the legal archiving obligations apply.
9.1. type and purpose of data processing
The data you enter is stored for the purpose of individual communication with you. For this purpose, it is necessary to provide a valid e-mail address and your name. This serves the assignment of the request and the subsequent response to the same. The specification of further data is optional.
9.2. legal basis of data processing
The processing of the data entered in the contact form is based on a legitimate interest (Art. 6 para. 1 lit. f DSGVO).
By providing the contact form, we want to make it easy for you to contact us. The information you provide will be stored for the purpose of processing the request and for possible follow-up questions.
If you contact us to request a quote, the data entered in the contact form is processed to carry out pre-contractual measures (Art. 6 para. 1 lit. b DSGVO).
9.3. Storage period
Data will be deleted no later than 6 months after processing the request.
If a contractual relationship arises, we are subject to the statutory retention periods under the German Commercial Code (HGB) and delete your data after expiry of these periods.
10. Data subject rights
Under the specified contact details of our data protection officer, you can exercise the following rights at any time:
- Information about your data stored by us and its processing (Art. 15 DSGVO),
- Correction of incorrect personal data (Art. 16 DSGVO),
- Deletion of your data stored by us (Art. 17 DSGVO),
- Restriction of data processing, if we are not yet allowed to delete your data due to legal obligations (Art. 18 DSGVO),
- Objection to the processing of your data by us (Art. 21 DSGVO) and
- data portability, provided that you have consented to the data processing or have concluded a contract with us (Art. 20 DSGVO).
If you have given us consent, you can revoke it at any time with effect for the future.
You may at any time lodge a complaint with a supervisory authority, e.g. the competent supervisory authority in the federal state of your residence or the authority responsible for us as the controller.
A list of supervisory authorities (for the non-public sector) with address can be found here.
11. SSL Encryption
To protect the security of your data during transmission, we use state-of-the-art encryption procedures (e.g. SSL) via HTTPS. You can see the use of the encryption method in the address window of your browser.
12. Information about the right to object according to Art. 21 DSGVO
12.1. Individual right to object
You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data relating to you which is carried out on the basis of Art. 6 para. 1 lit. f DSGVO (data processing based on a balance of interests); this also applies to profiling based on this provision within the meaning of Art. 4 No. 4 DSGVO.
If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of asserting, exercising or defending legal claims.
12.2. recipients of the objection
Owner: Kristina Eberlein
Karl Marx-Allee 85
Status: January 2021